This e-commerce websites story was originally revealed PCMag
Making a Ecommerce The (e-commerce websites) is not a complicated endeavor. You can focus on developing solid products and promoting your brand, turning to a software company to handle technical details – and you won’t even need an engineering degree. However, while you do not need to be a programmer yourself, it is important that you at least understand the basics of what your website hosting provider delivers in terms of e-commerce capabilities, and the issue is that your e-obtaining Remains important even after. Commerce is up and running.
I spoke with Stergios Anastasiadis, Director of Engineering Shopify (9.00 per month at the shop) What you need to know about the most important technology residing within an e-commerce websites and to get started. “We have traders selling products outside their homes,” Anastasiadi said. “All you need is an internet connection, and any successful commerce platform should be able to run technology on your site for you.”
First and foremost, your seller will help you determine the look and feel of your website. It will also provide the ability to store all your data and help you to finalize and complete the transaction. They are the most obvious liability of an e-commerce provider. Beyond this, there is a lot you need to know about the specific technology your partner uses to make your website functional, successful and secure.
1. Website Security
You want your e-commerce websites to be safe from hackers. The best websites offer 256-bit Transport Sockets Layer (TLS) encryption, which allows an end-to-end secure connection to all data and transactions on your website.
Websites must meet the TLS 1.2 standard and must upgrade the browser or operating system (OS) if they currently have to support TLS 1.0 or TLS 1.1. TLS has replaced Secure Socket Layer (SSL) as the standard for communications security on the network. The moment a person accesses your website, the moment the person leaves the e-commerce websites, all data is encrypted.
An easy way to implement this is to use Hypertext Transport Protocol Secure (HTTPS) instead of plain old HTTP to power your e-commerce websites. Using HTTPS combines Hypertext Markup Language (HTML) support with TLS.
For any type of online web transaction that requires privacy, HTTPS is a clear candidate – so much so that, since January 2017, Google Chrome has Flagged Any non-HTTPS site is asking for login or credit card information as “non-secure”.
Additionally, e-commerce software should provide you with a Payment processing equipment This can bring additional security during the cart and payment aspects of a transaction. Products like strip Tie with e-commerce tools to provide Payment Card Industry Data Security Standard (PCI DSS) compliance, without requiring you to do any additional work on your end.
2. Website Display
If a customer views your e-commerce websites very slowly or your competitor’s e-commerce websites is happily fast, you may lose that customer. Your webpages should load in less than 100 milliseconds (ms). If the website does not load at that time, your e-commerce vendor should already be on the back end so that you can find a solution before you even notice.
Your e-commerce vendor will likely have technicians on staff who are constantly monitoring page load times Website monitoring Tools to ensure your website is running at peak levels. If webpages conflict for some reason, employees are usually automatically alerted by email or phone that a problem has occurred. Keep in mind: These load times are correct on mobile and web, so make sure your website is loading on multiple devices.
3. Scale according to your requirements
E-commerce services have different needs for resources depending on the size and weight of the store. As traffic to your page increases, you want to scale your website quickly and easily based on what happens at your load time.
When your inventory increases quickly or you need to support heavy load activities, such as flash sales and seasonal deals, you may find these requirements or at-risk customers disappointed with your site’s performance and at another store Clicking will require scaling your platform. . Monitor traffic and peak user load accordingly so that crashes and scale server resources can be avoided.
Fortunately, as long as you or your e-commerce site provider is using a cloud provider that is reliably standardized, it is easy to meet server needs. A service as infrastructure (IaaS) stage. By using such a platform, you will be able to scale the power of your server to your heart’s content with just a few mouse clicks. Even better, you’ll only pay for this extra muscle as long as you’re using it, as opposed to working with physical servers where the unused power bus blinds you at the same cost.
4. Think Mobile First
These days, most e-commerce services help you to build your website on mobile web before thinking about desktop. This is because most of the content that works on mobile is also presented properly on the desktop, but not vice versa.
“With more mobile shopping for consumers than ever before, optimizing e-commerce websites for mobile is important,” Anastasiadi said. “From a technical standpoint, features built with a mobile-first interface can provide merchants greater flexibility and scale.”
If you talk to a potential seller and it tells you that its “web-first” is developing and later converting to mobile, you probably want to walk away. Despite other factors that make the company attractive, such an old philosophy will put your website at a disadvantage right from the start.
5. Cloud Hosting
Your service provider will likely be storing your data in the cloud using big-name providers, such as Amazon, Google or Microsoft. Know which service you prefer by researching factors like backup, disaster recovery (DR), security and uptime.
If you manage a service yourself, Amazon, Google and Microsoft are all very good options, but you may also have preference with three or a different vendor. It is important to choose one of these because it will be the one responsible for how often your website goes down, whether your stored data is safe or not, and even if a disaster strikes you will be able to access it again. .
6. Website update
Your website is not a “set-it-and-forget-it” proposal. You want a vendor who can continuously deliver new code to your website for performance improvements or new features. Unfortunately, some vendors send a new code once a day or once every two days. You want a vendor who can provide the code at any time of the day. That way, you won’t have to wait for problems to fix or shiny new features to go live on your homepage.
However, you will also want to know when these code updates will go live, especially if they do not directly concern the end of your website, but are more related to the back-end operation related to the provider. These types of features usually roll well, but there is always a chance that they may break something on your page as well. You want to know exactly when these updates are happening, preferably with a test window in advance. However, if that option is not there, then you definitely want an accurate deployment schedule so that you can test yourself as soon as the new code goes live.
7. Data Engineering
Ask your potential e-commerce vendor if it has a dedicated data engineering team on staff that can help you create custom reports about the performance of your website. This analysis will help you determine if the products are properly placed, if people are leaving the cart too often, or if you need a total reconsideration for e-commerce websites navigation.
Certainly, most vendors offer out-of-the-box reporting, but if your vendor does not have a team available to create custom reports for you, you will need to work with a third party to perform this function.
Work has to be done when it becomes necessary. This is going to cost extra money and add undue trouble to you. The good news is that most companies offer this service in one form or another, and they are constantly updating devices that surface analytics.
This capability is also helpful when you start analyzing data using your site. business Intelligence (BI) devices such as Tableau desktop (Visit Tableau Store) . Using a BI tool is a necessity when you need in-depth insights on how your customers behave on your e-commerce websites, which products or services to choose or reject, and similar knowledge points.
Make sure that your provider can help you gather the transactional data needed to perform this type of analysis. In addition, customize the data warehousing option in your platform to get more information. Services such as Shopify offer fully managed data warehouses for large merchants in addition to standardized reporting products.
8. Third-party integration
Although you may be a technical newborn, you probably already use different types of software to run your business. The ability to connect all your tools is critical to streamline workflow and optimize data intelligence. For example, if you run email marketing Campaign through MailChimp ($ 10.00 at Mail Chimp) , Then combining their marketing and e-commerce platforms ensures that “Thank You” and promotional emails are tied directly to the e-commerce websites. This allows for more information about who buys, which promotion worked, and whether or not you can retrieve abandoned shopping cart customers.
Finally, find an e-commerce provider that provides basic integration with as many third-party tools as possible. The more native integration, the more options you will have to expand your toolset.