Epidemic Crisis: Why this 4 serial entrepreneur opened a painting with a twist

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De Klyman is never working. The serial entrepreneur has spent nearly 30 years operating the combination. In child care Facilities, a business Consultation, And a janitor supply company. And in 2016, she joined the Board of Commissioners in Henry County, Ga., Where she recently won a campaign campaign in this epidemic crisis.

So last year, when her two daughters took her Painting with a twist On Mother’s Day, Clemmons was surprised to find himself ignored for a two-hour escape from the outside world. She put her phone down, focused on her painting and her children, and had an experience that she calls “magical”. Before she exited the studio, she set the business up to find out how she could get involved; A year later, he went to McDonough, Ga. Kovid-19 was ready to open its own space, but said it was still one of her most rewarding entrepreneurial experiences.

You opened your studio on Mother’s Day weekend this year. Was that always your plan?

I was set to open in March, when the epidemic hit. And I was just thrown into a cyclone: ​​all of my businesses had to close temporarily, which was disastrous, and I was in the middle of a reunion. It was fat, and it affected me mentally, physically, financially. But I would sit in my painting with Twist Studio, and I would find my place of happiness. I researched, I read, I understood how to adjust and Reinvent.

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What did those months lasting until May look like?

I used my platform and social media to encourage people to stay safe and to know that a better day is coming. And building my followers was important at that time, so that when we were open, we had an audience. Because I had already recognized and hired talent for the studio, we started training through Zoom, so that they could paint from the gallery and really get experience with art pieces. And then I realized: Guess what? We can do a virtual paint party! So we launched a virtual paint party on Mother’s Day Weekend, as well as socially distant events in our studio with private groups.

How did the corporate office lend during epidemic crisis?

I always tell my corporate operators, my franchise fee was worth the money. The resources and support I get from them have been really good. They really set us up for success and streamlined processes for conducting business during this time, so even though we go back to full shutdown, we will be able to sustain our business.

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Is it good to be part of that community, rather than working independently with your other businesses?

I like sharing ideas – this is part of the public servant in me. And in a franchise, you are no longer single. If I come up with an idea as an entrepreneur, it’s not just my thoughts. It has been shared with the public. For example, because I own a janitor supply company – and 27 of my clients are medical facilities.

I have masks, thermometers, disposable aprons. I have been able to educate and assist other franchisees in our area, to ensure that we are checking the temperature and offering hand sanitizers to customers when they walk through the door.

Is there any surprise in adjusting to that type of business network?

You don’t just decide for yourself. Everything has to be run through the franchise, and it’s new to me – I’ve never had to answer to anyone! I was asked to file a weekly labor report, and I was like, “Why do I have to do this?” I do not have time to do this! “So internal processes are new to me. But I didn’t feel negative. I wanted to reach the kind of team I have in corporate.

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