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[ad_1] Marketing-mastery tips and strategies from your 'franchise bible' coach. Free book preview The Ultimate Guide to Social Media Marketing This book takes readers into a 360-degree perspective of social media marketing in businesses. Opinions expressed by Businessman The contributors are their own. Marketing is one of the most important controllable factors in any business. Great marketing will produce amazing results and bad marketing will not. Unfortunately, most business owners do not know the difference until the money is spent, which is too late to adjust. Building trust again The biggest fact from the interviews of many franchisees and franchise owners over the past few months is that the consumer must feel safe and trust a business before they will return. If you do not feel safe you cannot attract them with the lowest price or even the best quality. Your marketing messaging should contain all that is happening to ensure that your business is safe. Communicate a lot to ensure that you are building trust...

[ad_1] Every decision taken by any leader affects the overall brand and all its parts. Subscribe to our weekly Franchise newsletter Keep up with the latest franchise news, stories and solutions. Opinions expressed by Businessman The contributors are their own. We are in the strategy-implementation phase of Fight for your franchise challenge, focusing on real-world leadership skills development. This week, our strategy is one of my most powerful leadership techniques, one I have used to help my client make some of the most important decisions in their business history. I call this process the Three Decision Lanes strategy, and it ensures that you are applying. Upside Down Pyramid The servant leader structure, as well as the possibility of positive results, is increasing. Some franchise leaders make hasty decisions that have negative consequences. Remember that franchising is like no other business model. There is a large network of franchising entrepreneurs who are interdependent. Every decision made by any leader in the ecosystem affects the overall brand and all...